A certification mark for products, work and ideas that were made by human beings. One seal. One promise. Someone was there.
When anything can be generated, provenance becomes the product.
We are not against machines. We are for disclosure. A buyer deserves to know whether a pair of hands, a bad night's sleep and thirty years of taste went into the thing they are holding — or whether it appeared in four seconds.
This mark makes that answer visible. Nothing more, nothing less.
— The Registry
Honesty scales better than purity. The mark is issued at the level that is true — and the level is always printed on it.
Conceived, made and finished by people. No generative system touched the work at any stage.
Highest tierPeople make every creative decision. Machines assist with mechanical steps only, and each one is declared on the public record.
Disclosed assistanceA named person reviewed, approved and takes editorial and legal responsibility for the finished work. There is someone to answer for it.
Named signatoryEvery certified work names the humans behind it. Anonymity is allowed; absence of a responsible party is not.
Any machine assistance is declared in plain language, in the public record, before the mark is issued.
Sketches, drafts, session files, raw footage — evidence of process must exist and be producible on request.
A signatory accepts that a false declaration revokes the mark permanently, across every product they hold.
Certification lapses after twelve months. Practices change; the record has to change with them.
Submit the product, the people behind it, and an honest account of how it was made.
Two reviewers examine the evidence of process and assign the tier — I, II or III.
You receive the seal, a certificate number and a public registry page anyone can verify.
The seal is vector, monochrome and never recoloured. Minimum size 18 mm in print, 64 px on screen. Always paired with a certificate number. Misuse of the mark is a revocable offence.